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HP’s IonTouch Technology Adds Rewritable Displays to Loyalty Cards

IonTouch is designed for gift cards, loyalty cards, employee badges and more.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

With digital printing, customizing gift and loyalty cards, security badges and similar items is standard practice. With its IonTouch printer, HP is looking to take that a major step forward, y creating high-resolution displays on cards that can be rewritten to feature new messages. Keith Moore, HP Fellow and head of the Print Adjacencies & Microfluidics Lab at HP Labs, noted that IonTouch technology emerged out of a request for rewritable paper, in which customers were seeking a more immedi...

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